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Tech Article · 2026.06.27 · 6 min

Company sites in the age of AI search - llms.txt and question-form H2

The first reader of your site is no longer a person. Here is how to structure it so an AI answer cites you.

How does AEO differ from SEO?

SEO competes for the click on a result link. Answer-engine optimisation is about making sure the brand is named accurately inside the answer an AI generates. A growing share of user journeys now ends at the answer without a click.

What structure is easy for an AI to quote?

A question-form H2 followed immediately by a two or three sentence direct answer. Putting the conclusion last gets the quotable unit cut off, while tables and definition sentences are quoted more often.

Does llms.txt actually work?

It is not an official standard and it does not feed into ranking directly. But providing the key URLs and summaries as a markdown index costs effectively nothing, which makes it worth adopting as a low-cost, low-risk item.

Why does the rendering method matter?

Many AI crawlers do not execute JavaScript. A client-rendered site reads as having an empty body. Key pages have to be served as static or server-rendered HTML.

AEOGEOllms.txt
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